Building a nocturnal outdoor brandA light in the darkness
Moonlight is a Norwegian outdoor brand shaped by night, light, cold and exploration in extreme conditions. The identity turns this territory into an immersive visual system, using contrast, grain, blur, halos and movement to make darkness itself a distinctive part of the brand.
The SOS Project
Mer de Glace
The SOS Project is a visual outcry from nature. As the climate crisis accelerates and our landscapes are eroded by human impact, this project represents nature's desperate plea for help. Using light to "draw" the universal distress signal (SOS) across iconic landscapes, these images are a stark reminder of the urgency we face. Each photograph captures the beauty of the world we are losing—and the call to save it before it's too late.
Realized by Photographer Vegard Aasen and Activist Calum Macintyre.