Flipping the Stereotype
We turned the clichés imposed on women into a new outdoor language, reclaiming stereotypes around beauty, attitude and lifestyle through the lens of adventure.
More than a campaign, Salomon WMN became a community platform, generating 65K+ user-created posts and helping Salomon reach a 50/50 gender representation across its social content.
Beyond the campaign, #SalomonWMN grew into a long-term community platform. It generated 65K user-created posts, helped Salomon gain +143K female followers on Instagram, and increased engagement on women-focused content by 15%. Within two years, female representation across Salomon’s social content grew from 15% to 50%.
