The Sound Explorer
Arturia’s new identity was built around one idea: The Sound Explorer. The visual system takes inspiration from DAWs (Digital Audio Workstations), where sounds, tracks and sequences are organised into modular blocks across a timeline. This familiar language of music production becomes a flexible graphic system, expressing experimentation and the endless possibilities of sound creation.
Product
Glorification
The product imagery was imagined as a series of exploration vessels, turning Arturia’s instruments into objects built to travel through sound. Floating in abstract environments, each product becomes part of a wider universe of discovery, technology and experimentation.
The CGI imagery was created in collaboration with Robin Guittat, combining precise product rendering with a more cinematic, speculative visual language.
