50 Years of Commitment
To celebrate 50 years of partnership between BNP Paribas and tennis, Sid Lee Paris created an anniversary campaign highlighting five decades of commitment to the sport, from Roland-Garros to initiatives supporting a more inclusive and accessible future for tennis.
To celebrate 50 years of partnership between BNP Paribas and tennis, Aoka Studio created an anniversary campaign highlighting five decades of commitment to the sport, from Roland-Garros to initiatives supporting a more inclusive and accessible future for tennis.